The company began as Nu-West Video (NWV) producing simple, half-hour M/F and F/F vignettes that were short on story and long on punishments (spanking, flogging, birching, and caning). A few titles recreated historical judicial punishment scenarios. Lee appeared as the harsh disciplinarian in about half of the spanking productions and nearly all of the whipping features. The majority of their videos are filmed in the same bare, cell-like room or in and around Lee's house, garage, and horse barn. (An inside look at Nu-West's office and main set is in Penny's Paddling, video at Xhampster.)
The company's videos, over 1000 titles, are known for their severe, no-nonsense punishment content (including flogging sessions that produce bloody welts) as well as its no-frills, low-budget production style featuring less than ideal lighting and camerawork.
Leda Male Blood Whipping Video 3
In the late '80s Nu-West added the Leda division of femdom videos and the company became Nu-West/Leda. The Leda titles feature men being very soundly spanked, paddled, butt-whipped, caned, and humbled by dominant females. Some include enema punishment and sodomy via strap-on dildos.
Flag Concepts ("Flag" being short for flagellation) offers an extensive line of over 100 hardcore whipping videos (M/F and F/F). There are titles devoted to breast whipping, full-body whipping, etc. Many features include floggings severe enough to draw blood.
FBW (full-blood whippings) is a semi-clandestine line of high-priced, ultra-severe whipping films that the company does not openly advertise. Each of these videos includes several bound women brutally lashed with floggers and single-tail whips until they are covered from shoulder to thigh in bleeding lacerations (photos). Joanne Jameson's segment from FBW 1 can also be seen in the compilation video Whipping Women (2011, video at Xvideos).
Occasionally Nu-West/Leda releases compilations of amateur videos that have been submitted to them. These feature M/F and F/F spanking, whipping, and bondage. One title, Madame Lek Severe Punishment, comes from Thailand. A married couple in Russia has submitted a few "Mrs. Volcheck" home-movies such as Mrs. Volchek Gets Her Ass Switched. 2ff7e9595c
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